We love San Diego and we’ve got three new listings in the Carmel Valley of San Diego.
For more deets and photos go to pocketlistings.net.
Listed by Petra Strecker of Keller Williams.
(photo by EugeniaGarcia.com)
Pocket listings, “not on MLS” listings, “off market” property for sale, you’ve heard it all. They exist…in droves. Every single (yes, every single) brokerage has them, every single real estate agent would love to know about them, and the public is becoming more aware of them. They’ve been a part of our industry for decades, but sharing them on one public platform has not (currently it’s all internal emails, or “private” networks). Fortunately for all of us, PocketListings.net launched a couple years ago and is becoming THE place to share these “private” listings. But as is the case with every new technology that comes out, most real estate agents and brokerages are slow to adapt. Painfully slow.
In an effort to expedite the sharing, and make things more simple, Climb Real Estate and PocketListings.net have teamed up in the form of an old school newsletter. Why Climb Real Estate? Because they “get it”.
All of these posts are already online at PocketListings.net, tweeted @PocketListings, and some are shared on Facebook, but it appears the real estate industry still prefers email, so we’ve taken a few steps back, and have started a newsletter.
If you’re interested in getting your company’s off market, pre-mls, coming soon listings, and your agents’ buyer needs featured on this newsletter (with your branding included), email firstname.lastname@example.org, and we’ll set it up. If you simply want to be on this newsletter distribution, just send an “add me to the list” email to email@example.com (buyers, sellers, public, anybody is welcomed). This was our first send, and it’s only going to get better.
We applaud Climb Real Estate to be the first to journey down this road. We hope that Pacific Union, Vanguard, Paragon, Zephyr, Hill & Co, TRI / Coldwell Banker, McGuire, Barbegellata, Herth (all in San Francisco) are next to join, because we have recently received emails from every single one of those companies marketing this very thing. It’s high time you all put those opportunities in one place, as it will benefit everyone.
When we sold our home, privacy was of absolute importance. To meet our needs, Alex and Pocketlistings came up with an agent-first marketing approach that leveraged his pocket listings network (PocketListings.net). This helped us get the word out and find the most suitable buyer, almost instantaneously. Our property sold off market after just one showing.
-Milla and Chad
PocketListings.net testimonial, March 2013.
Our stance on pocket listings:
Pocket Listings are not illegal, they are not unethical, and they are not unfair. The only people that complain about them are the agents that don’t have the wherewithal to adjust to the changing landscape that is marketing real estate for sale. It’s high time an alternative to MLS comes along, and it’s just a matter of time before MLS, as we know it today, either adapts or goes away.
Up until now MLS was the only game in town to share listings easily between brokerages, but as we’ve said before, now there is the internet. Technology has changed dramatically in the past 5-10 years and some sellers realize they can get the price they want without ever going through the headaches of being on MLS (open houses, days on market, public price reductions, etc.). The only people that suffer are the agents programmed to only look for property for their buyers on MLS. Exposure is the name of the game, and if a property can be exposed via internet, email, Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, a blog, a website, and so many other avenues that didn’t exist when MLS was conceived. The argument about hoarding commissions is just untrue. Use your negotiating skills to not only secure a pocket listing for your buyer, but also make sure you get a fair commission.
Our vision and success:
- One of a kind 360 degree view property on 5+ acres of private parkland, stunning views to Mt. Diablo, all bridges, SF, and the bay. 14 minutes to SF Financial district.
- 1000+ sq ft man cave, 5 car garage, putting green, more. This spectacular retreat is secure, private, and completely amazing.
- 4 Bedrooms
- 4.00 Baths
- 6 car garage
- Oakland, CA – 94611
- Square Feet: 4,900
- Neighborhood: Oakland Hills/Orinda Hills
Editor’s note: This story has been updated to include comment from @properties that the @gent app is not intended to be used to keep deals in house. Unless sellers have requested that properties be treated as “pocket listings,” @properties places them in the multiple listing service within 48 hours of receiving a signed listing agreement.
Chicago-based brokerage @properties has developed an app that allows its 1,100 agents to market their properties to each other before they’re listed in the multiple listing service.
The app, @gent, functions like Twitter, allowing the company’s agents to post, exchange messages and track topics of interest using hashtags, @properties said.
Conversations that develop in the app — which @properties says is compatible with mobile devices, tablets and desktops — have helped agents close deals on pocket listings (listings that aren’t posted on an MLS).
“Our 1,100 agents form a powerful ‘market within a market.’ The app makes that market incredibly efficient,” said Thaddeus Wong, who co-founded @properties with Michael Golden, in a statement. “It has generated about a dozen off-market transactions since the launch. It’s a game changer for our brokers and a huge benefit to their clients.”
The app, designed by Chicago-based startup Yapmo, may also increase the odds that @properties agents end up representing both sides of a transaction, since only @properties agents have access to it and the listing information stored in it. Illinois law allows two agents at the same brokerage to represent the buyer and the seller in the same transaction as “designated agents.”
Source: Inman News
Happy New Year!
Every day, we receive multiple emails of off-market (not in MLS, not yet in MLS, pocket, temporarily off market, off the market for the holidays/summer etc.) listings and buyer needs emails from non-members of Pocketlistings.net . We see so many missed opportunities of matching a buyer need from one brokerage to a listing from another brokerage.
We’ve also noticed that many of these agents that email us are members of top agent networks. If top agent networks were an effective marketing platform, then why are these same agents sharing their “private listings” outside of these exclusive networks? We believe that top agent networks are an old school way to sell real estate. These membership networks only allow the sharing of listings amongst their group and are not searchable to anyone outside of that network. It doesn’t offer much more of a benefit than a mass email or sharing at an office meeting.
So make a New Years resolution not to waste time searching through old emails to find that pocket listing email or the buyer need email, from “what agent was it? “ ”Did I see that email last week or was it last month?” ”What brokerage was that again?”
Let’s us do the work for you with Pocketlistings.net trademarked Real Estate Match™ service.
Once you post your pocket listing or buyer need, we do some behind the scenes magic to show you potential matches for that post that might be suitable to you and your clients. If no matches display right after you submit your post, don’t panic. We’ll email you as soon as a match hits our site, and we automatically produce a Saved Search/Match for your post in your Control Panel, which you can always login and refer to later.
The old way of selling real estate is one sided: seller markets property, buyers search. We let you do that too, but now there is a new kid on the block…Real Estate Match™, enabling both sides of the equation to be heard, and matches to be made. It’s dating for real estate!
Your matches show up here in your Control Panel.
Happy New Year, Happy Selling and Happy Matching! -Pocketlistings.net