How We Use #Twitter To Get Your Pocket Listings And Buyer Needs More #EXPOSURE!!
We are using the tools available on the web to get your posts more exposure…after all, it’s lack of exposure that many agents will argue as the reason not to pocket list. The way we see it, if we can get you as much, or more, exposure for a pocket listing as you would get on MLS, it’s one more weapon in your arsenal to successfully sell your client’s home.
One of those tools is Twitter, and we wanted to show you how we use Our Twitter Page (Twitter.com/pocketlistings) to not only get your post more exposure, but make your post unique on Twitter as well.
Twitter uses hashtags, the pound (#) symbol followed by a word, to enable millions of people around the world to talk or “tweet” about the same thing…like #football, #wine, #realestate, #surfing, etc., and we use Twitter. Notice what we do with the city you enter in your post. We turn it into a hashtag. In this case, “#Calabasas”.
That’s the city where you posted. Thanks to us and Twitter, it shows up with all of the other posts on Twitter where other people are also using that same hashtag, or essentially talking about the same thing.
That’s great, but we take it a step further.
What if you want to follow us on Twitter, but find there are a lot of posts in one area, and only a few in yours…like in #Malibu. We created a hashtag just for you, that you can “save search” on Twitter. That hashtag is #plcity. For example: #plsanfrancisco:
This way, you can track all of the not on MLS, or “off market” opportunities in YOUR AREA in real time! How cool is that!?
One final thing on this Twitter stuff. What good are your posts on Twitter if they’re stuck there and home buyers, sellers, and agents don’t find you!? We thought of that too. All of your posts that show up on Twitter have a hyperlink that takes the user right back to your post, and ultimately back to you (red arrow):
Remember, you can post “buyer needs” too, and it all functions the same.
If there is nothing happening in your area, and there are no #plhashtags to “save search”, well…start posting and telling your colleagues, friends, and family that the future of real estate “listing”, searching, and selling is here. We’re only going to get better, and better, and better, so we encourage you to join us now.