Five Million Buyers With Nowhere To Go
Our goal at PocketListings.net is to help you close more deals. It’s that simple. Think about this:
The National Association of Realtors released their Existing Home Sales Report not too long ago, and despite a drop in existing home sales from the month prior, there were still roughly 4.91 million transactions (not counting commercial and industrial transaction) for the year. Let’s just call it an even five million to make things easy. That’s pretty darn cool, right?
But the focus is always on units sold or sellers. Another way to say it is, there were roughly five million sellers of residential property last year. But everyone forgets about the five million buyers it took to make those transactions happen! Right? A transaction is never going to happen without a buyer. So why, until now, has ALL of the focus been on a place for sellers to list their properties for sale, and nowhere for the buyer to be heard? The importance of the buyer has been overlooked, for as many sellers as are out there, there is likely an equal or greater number of buyers.
Lawrence Yun, NAR’s Chief Economist, says it right here, “[T]he volume of successful buyers is higher than a year ago and is remaining fairly stable – this speaks to an unfulfilled demand.” Translation, buyers are out there, and they’re looking for property!
We encourage you to think outside of our industry box, look at the technology that is available to you, and use it to your advantage. Post ALL of the buyers you have looking for property on PocketListings.net, share their wishes on your social networks, and let your fence-sitting sellers know about the buyers out there that might like to view their property. Buyers are an extremely important piece of the transaction puzzle. Let’s give them the attention and exposure they deserve, and get more property sold.
A sale is a sale is a sale, and we’re here to help you get more.