Are Real Estate Agents Going The Way Of The Dinosaur?
We are not at liberty to answer that question, but we are certain they mentioned “off market” and “pocket listing” in this article.
The multiple listing services (MLSs) list most, but not all, available properties. By contrast, a local, knowledgeable real estate professional is also aware of an inventory of homes that are not currently on the market – “pocket listings,” in industry parlance. Without consulting an agent, the consumer has no way to know about these options.
We are not selling consumables, airline tickets, ball bearings, or books. Real estate requires negotiation — sometimes below list price, sometimes over, and sometimes with off-market homes that are not yet priced.
Hmmm….if you’re a real estate agent, or CEO of a company like Pacific Union, that is very aware of PocketListings.net, you need to think long and hard about the future of information (buyer and seller) exchange in our industry, and consider the alternatives available to you and your agents/colleagues, and clients. Encourage your buyers and sellers to get in the market by giving them options for exchanging wants and needs, and educate them of the alternatives to selling and finding property in the “social” age of the internet.
Just a thought, because the system is a changin’.