Happy New Year!
Every day, we receive multiple emails of off-market (not in MLS, not yet in MLS, pocket, temporarily off market, off the market for the holidays/summer etc.) listings and buyer needs emails from non-members of Pocketlistings.net . We see so many missed opportunities of matching a buyer need from one brokerage to a listing from another brokerage.
We’ve also noticed that many of these agents that email us are members of top agent networks. If top agent networks were an effective marketing platform, then why are these same agents sharing their “private listings” outside of these exclusive networks? We believe that top agent networks are an old school way to sell real estate. These membership networks only allow the sharing of listings amongst their group and are not searchable to anyone outside of that network. It doesn’t offer much more of a benefit than a mass email or sharing at an office meeting.
So make a New Years resolution not to waste time searching through old emails to find that pocket listing email or the buyer need email, from “what agent was it? “ ”Did I see that email last week or was it last month?” ”What brokerage was that again?”
Let’s us do the work for you with Pocketlistings.net trademarked Real Estate Match™ service.
Once you post your pocket listing or buyer need, we do some behind the scenes magic to show you potential matches for that post that might be suitable to you and your clients. If no matches display right after you submit your post, don’t panic. We’ll email you as soon as a match hits our site, and we automatically produce a Saved Search/Match for your post in your Control Panel, which you can always login and refer to later.
The old way of selling real estate is one sided: seller markets property, buyers search. We let you do that too, but now there is a new kid on the block…Real Estate Match™, enabling both sides of the equation to be heard, and matches to be made. It’s dating for real estate!
Your matches show up here in your Control Panel.
Happy New Year, Happy Selling and Happy Matching! -Pocketlistings.net
We came across an article from Bryan Robertson of the Sereno group and had to share it! There have been a slew of recent articles about why pocket listings are bad for business. We aren’t buying any of those claims, they are myths and not the real reason some agents don’t like pocket listings. Bryan will bust those myths below.
Mention “pocket listings” to most real estate agents and they’ll tell you myriad reasons why they’re bad for the agents, sellers, and appraisers. The local MLS will try to fine agents with pocket listings and the local REALTOR leadership will raise ethics concerns. All of this done – even if the agent has an “exclude from MLS form”. There’s a real reason for why REALTORS don’t like “pocket listings” (aka “off market listings”) and it has nothing to do with any of that.
A recently article published by NAR would have us believe that homes not placed on the MLS:
- skew a buyers perspective of the market
- aren’t available as comparables for appraisers, agents, etc
- a disservice to clients (sellers)
Let’s do a little “Mythbusters” investigation on all those claims to see which ones really hold water. Then I’ll tell you what is really behind this movement.
CLAIM 1: Skews a buyers market perspective - FALSE! When an off-market listing comes on the market around Silicon Valley the listing agent often sends the information to other agents and managers to “get the word out”. They usually get a solid response and the home sells pretty much at market rates.
CLAIM 2: Aren’t available as comps - FALSE! This is just plain laziness. Seriously, you can’t look in the tax records to find a comp? If you can’t find enough market comps the next place to look is the tax records. It’s not that hard to do – stop whining.
CLAIM 3: A disservice to clients - FALSE! If the client wants to list “off market”, that’s their choice. There are many reasons including privacy, price range, strong buyer demand, and others that mean the seller will do just fine selling off market. It is very rare a buyer gets a “deal”. What the buyer gets is less hassle.
THE REAL REASON REALTORS HATE POCKET LISTINGS: Unlevel playing field
The MLS is designed to ensure a level playing field by getting listings to all agents. If a listing isn’t on the MLS it means that the only agents who know about it are the ones who are active, engaged, and networked. The idea that a small group of agents, or a single agent, could have an unfair advantage with buyers or sellers just drives the leadership nuts. Never mind the fact that this is already a very competitive business.
My advice for agents wanting to stop pocket listings – don’t. Just do a better job of being connected to learn what the market is doing. Personally, the agent who knows about a lot of pocket listings is probably more on top of the market than someone who just checks the MLS. Think about that.
Alex Clark, Founder of PocketListings.net:
“Up until now MLS was the only game in town to share listings easily between brokerages, but as we’ve said before, now there is the internet. Technology has changed dramatically in the past 5-10 years and some sellers realize they can get the price they want without ever going through the headaches of being on MLS (open houses, days on market, public price reductions, etc.). The only people that suffer are the agents programmed to only look for property for their buyers on MLS. Our job as agents (yes, I am an active, licensed agent selling real estate on and off our MLS) is to work for our clients and yield a high sales price. Exposure is the name of the game, and if a property can be exposed via internet, email, Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, a blog, a website, and so many other avenues that didn’t exist when MLS was conceived. The argument about hoarding commissions is just lame. Use your negotiating skills to not only secure a pocket listing for your buyer, but also make sure you get a fair commission. Pocket Listings are not illegal, they are not unethical, and they are not unfair. The only people that complain about them are the agents that don’t have the wherewithal to adjust to the changing landscape that is marketing real estate for sale. It’s high time an alternative to MLS comes along, and it’s just a matter of time before MLS, as we know it today, either adapts or goes away,” Alex Clark
Source: Active Rain
This week and last, I’ve seen countless emails like this from real estate professionals:
” My listing is off MLS for the holidays, but still available.”
” Withdrawn in MLS, but seller wants to sell before Spring!”
” Not back on MLS until January, but actively showing. Motivated Sellers!”
” Off MLS for holidays, but can still show with some notice.”
During the past two weeks, in Marin and San Francisco, almost 100 listings have been withdrawn or temporarily taken off the market- but they aren’t really off the market.
Contrary to popular belief, homes DO sell during the holiday season. Last year, in San Francisco alone, there were over 350 homes sold from November 15th through the end of the year.
So how do you market your listing during the holidays when it’s off MLS and your sellers still expect you to sell their home before Spring? You use PocketListings.net. Why? On Pocketlistings.net any post can be searched, linked to, ranked, Shared, emailed, marketed, and seen by potentially thousands of people around the world. We also feed every post you do to our Twitter page (over 1800 followers) and to our Facebook (over 1600 friends).
Your sellers may go dark for the holiday, but your listing doesn’t have to!