Much like finding love on a dating site, Web 2.0 lets buyers meet their dream homes and sellers meet their dream buyers in a direct, match-making process– without the MLS.
Because of new technology, many agents and their clients are turning to unconventional ways to list property for sale, and the increasing speed and reach of the internet (especially social networking) makes it easier to get attention to a property for sale, attention that was previously reserved for listings on the MLS. As more and more agents and their clients begin to achieve an “off market” sale at a desirable price and terms for all parties, the boundaries of ‘one national listing place’ expand– potentially to the point of blowing apart.
That’s what PocketListings.net is all about. Says co-founder Alex Clark: “We’ve already seen a high volume of posts for higher end property and I expect that will continue, and we’re seeing a much larger number of agents using our service to promote ‘buyer needs,’ which bring fence sitting sellers and their agents out of the woodwork, and into contract. As we develop our technology further to simplify the process of posting pocket listings and buyer needs to our site, we suspect many more brokerages to get in the game as their clients (the buyers and sellers) become more and more savvy to the alternatives available to them.”
-Web 2.0 Remaking Real Estate, Again [SF Gate]
In case you don’t click on that, or can’t read it, that’s five buyers looking for property, and five sellers that are not listing their home on MLS…in two days! And these are only the agents that have chosen to email blast the San Francisco Association of Realtors.
So, is there a need for agents to share both their off market listings (pocket listings) and their buyer needs all in one place? Is there a service that allows agents to do exactly that, FOR FREE? Is there a service that puts the Match.com in real estate? The answer to all of those questions is yes. It’s PocketListings.net, and one of these days, maybe before I die, agents will begin to take advantage of the service we have created and get on the path to more happy clients.
To learn more about PocketListings.net, how it works, and how you can create opportunity where none exists, simply visit the site, and check out the tutorial. It’s simple. It’s FREE. It’s already there, and it works. Just use it.
Even though we recently released a completely over-hauled version of PocketListings.net, there is already a growing list of things we’d like to do for the next major release. However, there are some little things we can do along the way to tweak our service and make it that much better for you, and that much more powerful of a tool to help you get more property sold.
Last week, we rolled out a fix to our Facebook Like and Sharing feature. Previously, when you Liked or Shared a post on Facebook, you were only able to display our logo. As much as our logo is awesome, a picture in real estate is worth a thousand words and we want people spreading the word about your property, so we thought a little thumbnail teaser would help accomplish that. Now, when you click “Like” or use Share This to spread the word about posts on Facebook, you will be given the option to include a thumbnail, or not. Cool! Right?
But what if you set your privacy options to not display a photo publicly? No problem, your posts will be shared with our logo and not a thumbnail.
Buyer needs, of course, do not have pictures associated with them, so our logo will display.
As always, we gotcha covered and are here to help you close more deals, so do us a favor and tell your colleagues, join, and use our service.
Are you somebody that lives in Los Angeles and has a VERY private, fabulous, five bedroom luxury home with a pool and proximity to the city you’d like to sell, but prefer to do it a bit more quietly? Are you a real estate agent in the Los Angeles area that has a seller with a home that fits that description and might consider moving for the right price and little hassle? If so, your buyer is out there, and their agent has posted their wishes on our site:
My buyers are looking for a VERY private 5+ bedroom home. Guest house/apt a plus. Pool a must,privacy a must,easy access to city open to greater LA under $4.5 mil. Thanks
Call us crazy, but wouldn’t every agent in the greater Los Angeles area want to be on either end of a $4,500,000 transaction?
We’ve said it before, and we’ll say it again…we are in the business of getting you more business.
Willis Polk, Joseph Esherick, Julia Morgan, Horatio Livermore, Hal Riney, Karl G. Smith, And The 1915 Panama Pacific International Exposition All Rolled Into One Extraordinary Property Description
This detached home sits on a private gated lot surrounded by lush greenery, mature Monterey pines, brick pathways and offers a tranquil setting. This amazing cul-de-sac features some of San Francisco’s most talked about treasures including many homes designed by Willis Polk and one by famed architect Joseph Esherick. Showcased throughout this home are new ebony stained hardwood floors, restored redwood paneled walls, restored arched French paned windows that were salvaged from the 1915 Panama Pacific International Exposition, high ceilings, moldings, recessed lighting and spa-style remodeled limestone bathrooms with Lefroy Brooks fixtures from England.
We could just cut and paste the entire description of this truly extraordinary property right here in this blog post, but that would take away from getting you to click through to the site now wouldn’t it.
Oh wait, we forgot to mention this home was “designed by architect Julia Morgan in 1917 for Mrs. Horatio Livermore, and its second owner, the late advertising icon Hal Riney completely renovated the home with the help of architect Karl G. Smith in 2005.”
How could you say no to three bedrooms, five bathrooms, four car parking, a price tag of $4,900,000, and views that are, well, priceless?
-Russian Hill pocket listing on PocketListings.net
[Editor's note: Almost carbon copy repost of theFrontSteps.com]