We love San Diego and we’ve got three new listings in the Carmel Valley of San Diego.
For more deets and photos go to pocketlistings.net.
Listed by Petra Strecker of Keller Williams.
(photo by EugeniaGarcia.com)
In case you don’t click on that, or can’t read it, that’s five buyers looking for property, and five sellers that are not listing their home on MLS…in two days! And these are only the agents that have chosen to email blast the San Francisco Association of Realtors.
So, is there a need for agents to share both their off market listings (pocket listings) and their buyer needs all in one place? Is there a service that allows agents to do exactly that, FOR FREE? Is there a service that puts the Match.com in real estate? The answer to all of those questions is yes. It’s PocketListings.net, and one of these days, maybe before I die, agents will begin to take advantage of the service we have created and get on the path to more happy clients.
To learn more about PocketListings.net, how it works, and how you can create opportunity where none exists, simply visit the site, and check out the tutorial. It’s simple. It’s FREE. It’s already there, and it works. Just use it.
You may have already gone the extra mile and inquired About Us on our site and seen a little blurb about our vision and our two co-founders, but did you know I, Alex Clark, have made it a mission of mine to not only put power back in the hands of realtors, but simplify the way our “listings” are shared…especially within your own sphere of influence, and across county/state lines.
It’s not a new phenomenon that most agents not only sell property with agents they already know, but more and more we’re finding the buying and selling clients are in some way connected…it was a friend of a friend of a friend that told them about a property, or Joe’s aunt Mary told Sid’s cousin Sam, and Sam contacted you the agent for more information about a property. Jane came into your listing, it wasn’t right for her, but you heard that Charlie has something “off market” that might work for her. You show it to her, she buys it. The point is, we are all connected, in some way or another, and we’re going to put these connections to work for you.
If you are friends with us you already know we’re working on version 2.0 of our website, and you already know we’re tackling the argument that “pocket listing doesn’t get a property enough exposure, so it won’t sell”, but we’re tackling a whole bunch of the other arguments as well:
-Pocket Listing is illegal…that’s the one that makes us laugh the most. It is NOT illegal, it is just not advised by your Realtor or board of Realtors because they want to “own” that listing and be guaranteed a commission. You, as a seller, can refuse to list your home on MLS anytime, anywhere. (We’re not advising this, but you should know you have that option.)
-“Pocket Listings are for Dodgy, Con-Artist Types of People”…if you could see the list of real estate PROFESSIONALS (all licensed and in good standing in their communities) that are signing up, posting to, and contacting other real estate pros on our site, you’d quickly insert foot into mouth. In San Francisco we already have many of the “top of the top” Producers using our site.
-”Everybody should just list everything on MLS”…in an ideal world, this would be the case. But in state like New York, they don’t have an MLS! And no matter how much you try to fight it, pocket listings have always existed and always will. Wouldn’t it be nice if there was a place agents and brokers shared all of their “not on MLS” listings so you, the agent/buyer/seller, could have a chance to get in on that action? We think so.
-”The point of pocket listing is to do just that, keep it in my pocket and keep it quiet….” Go right ahead, keep it in your pocket, but try posting it on our site with a very, very brief description like, “Two bed home with pool, views, modern, in best location Los Angeles,” and see what happens. Let the inquiries come to you, then you determine what additional information, if any, you’d like to share.
-”I would never use your site, because the point of a pocket listing is for me to double end it….” Careful with these, but stay tuned.
Like I’ve said countless times, we are in this for you (buyer, seller, agent, broker). If you have a suggestion, contact us, we might be able to make it happen. Remember, just because it’s “not on MLS” doesn’t mean it can’t be sold.
Think of it this way…there is what’s on MLS, and there is everything else…we will be everything else. We are not for everybody. Our site is for those real estate professionals that want to do more deals, and know how the game is played. It’s that simple.
So help us help you by joining PocketListings.net, using it, and telling your colleagues. We are going to help brokers, agents, buyers, and sellers unlock the world of off market or “not on MLS” opportunities that are out there. We promise.
Recently, we were asked by a broker in Marin County, California whether our intention is to encourage agents to use our site INSTEAD OF their local MLS.
The answer: a quick and resounding NO.
We are here to run alongside MLS as an alternative place for sellers to place their properties prior to going on MLS, or after (if they were not fortunate enough to sell). We’re also a place for the certain seller that simply doesn’t want the exposure of MLS and all the publicity that goes along with it. Just remember to delete your post from our site if the property is listed on MLS.
Of course, we can’t forget about all of the agents/brokers posting buyer needs on our site either. We’re already working on our next version that is going to be much more interactive and shall we say social/searchable, but until then you have to admit this version 1.0 is pretty damn sweet.
We’re not shouting “Down with MLS!”, rather “Up with PocketListings.net”.
As always, we’re here to answer any questions. Just give us a shout: firstname.lastname@example.org.