Happy New Year!
Every day, we receive multiple emails of off-market (not in MLS, not yet in MLS, pocket, temporarily off market, off the market for the holidays/summer etc.) listings and buyer needs emails from non-members of Pocketlistings.net . We see so many missed opportunities of matching a buyer need from one brokerage to a listing from another brokerage.
We’ve also noticed that many of these agents that email us are members of top agent networks. If top agent networks were an effective marketing platform, then why are these same agents sharing their “private listings” outside of these exclusive networks? We believe that top agent networks are an old school way to sell real estate. These membership networks only allow the sharing of listings amongst their group and are not searchable to anyone outside of that network. It doesn’t offer much more of a benefit than a mass email or sharing at an office meeting.
So make a New Years resolution not to waste time searching through old emails to find that pocket listing email or the buyer need email, from “what agent was it? “ ”Did I see that email last week or was it last month?” ”What brokerage was that again?”
Let’s us do the work for you with Pocketlistings.net trademarked Real Estate Match™ service.
Once you post your pocket listing or buyer need, we do some behind the scenes magic to show you potential matches for that post that might be suitable to you and your clients. If no matches display right after you submit your post, don’t panic. We’ll email you as soon as a match hits our site, and we automatically produce a Saved Search/Match for your post in your Control Panel, which you can always login and refer to later.
The old way of selling real estate is one sided: seller markets property, buyers search. We let you do that too, but now there is a new kid on the block…Real Estate Match™, enabling both sides of the equation to be heard, and matches to be made. It’s dating for real estate!
Your matches show up here in your Control Panel.
Happy New Year, Happy Selling and Happy Matching! -Pocketlistings.net
Much like finding love on a dating site, Web 2.0 lets buyers meet their dream homes and sellers meet their dream buyers in a direct, match-making process– without the MLS.
Because of new technology, many agents and their clients are turning to unconventional ways to list property for sale, and the increasing speed and reach of the internet (especially social networking) makes it easier to get attention to a property for sale, attention that was previously reserved for listings on the MLS. As more and more agents and their clients begin to achieve an “off market” sale at a desirable price and terms for all parties, the boundaries of ‘one national listing place’ expand– potentially to the point of blowing apart.
That’s what PocketListings.net is all about. Says co-founder Alex Clark: “We’ve already seen a high volume of posts for higher end property and I expect that will continue, and we’re seeing a much larger number of agents using our service to promote ‘buyer needs,’ which bring fence sitting sellers and their agents out of the woodwork, and into contract. As we develop our technology further to simplify the process of posting pocket listings and buyer needs to our site, we suspect many more brokerages to get in the game as their clients (the buyers and sellers) become more and more savvy to the alternatives available to them.”
-Web 2.0 Remaking Real Estate, Again [SF Gate]
In case you don’t click on that, or can’t read it, that’s five buyers looking for property, and five sellers that are not listing their home on MLS…in two days! And these are only the agents that have chosen to email blast the San Francisco Association of Realtors.
So, is there a need for agents to share both their off market listings (pocket listings) and their buyer needs all in one place? Is there a service that allows agents to do exactly that, FOR FREE? Is there a service that puts the Match.com in real estate? The answer to all of those questions is yes. It’s PocketListings.net, and one of these days, maybe before I die, agents will begin to take advantage of the service we have created and get on the path to more happy clients.
To learn more about PocketListings.net, how it works, and how you can create opportunity where none exists, simply visit the site, and check out the tutorial. It’s simple. It’s FREE. It’s already there, and it works. Just use it.
St. Helena, CA – 94574 – Single Family Home – $16,950,000 – 6 bed – 10+ bath – Parking: 5+ – Sqft: 12,000
Tranquility awaits, high above St. Helena. A quiet oasis with compelling views, this magnificent villa of luxury rests peacefully overlooking the breathtaking Napa Valley. A once in a lifetime property that is unparalleled in serenity, beauty and comfort.
Completely remodeled 32 room estate which includes 2 master suites, 4 guest suites, 3 offices, 10 bathrooms, 4 entries, a state-of-the-art gourmet kitchen, breakfast room, sun room, loggia, wine cellar, exercise studio, library, laundry facilities, trunk room, pool house/changing rooms, two bedroom, two bath guest house, three car garage/three car carport and magnificent gardens.
-St. Helena Luxury Estate: 6 bed; 10+ bath; $16,950,000 [PocketListings.net]
-A Wine Lover’s Paradise. Thirty Two room St. Helena Estate Could Be Yours For $16,950,000 [theFrontSteps.com]
Those of you tech people out there likely already know that Facebook recently introduced a feature that allows strangers to “Subscribe” to a person’s or organization’s feed without becoming “Friends” or forcing a startup outfit like ours to create an entirely new business page.
So for those of you out there that want to be a part of our growing network, but don’t want us to see pictures of you and yours partying like it was 1999 (we totally understand), and you want to stay up on all things “off market”, “not on MLS”, pocket listing, coming soon, and the entire other side of real estate previously under cover, we invite and encourage you to “Subscribe” to our public feeds on Facebook. It will only take a second, and you’ll forever be in the loop.