We love San Diego and we’ve got three new listings in the Carmel Valley of San Diego.
For more deets and photos go to pocketlistings.net.
Listed by Petra Strecker of Keller Williams.
(photo by EugeniaGarcia.com)
When we sold our home, privacy was of absolute importance. To meet our needs, Alex and Pocketlistings came up with an agent-first marketing approach that leveraged his pocket listings network (PocketListings.net). This helped us get the word out and find the most suitable buyer, almost instantaneously. Our property sold off market after just one showing.
-Milla and Chad
PocketListings.net testimonial, March 2013.
Much like finding love on a dating site, Web 2.0 lets buyers meet their dream homes and sellers meet their dream buyers in a direct, match-making process– without the MLS.
Because of new technology, many agents and their clients are turning to unconventional ways to list property for sale, and the increasing speed and reach of the internet (especially social networking) makes it easier to get attention to a property for sale, attention that was previously reserved for listings on the MLS. As more and more agents and their clients begin to achieve an “off market” sale at a desirable price and terms for all parties, the boundaries of ‘one national listing place’ expand– potentially to the point of blowing apart.
That’s what PocketListings.net is all about. Says co-founder Alex Clark: “We’ve already seen a high volume of posts for higher end property and I expect that will continue, and we’re seeing a much larger number of agents using our service to promote ‘buyer needs,’ which bring fence sitting sellers and their agents out of the woodwork, and into contract. As we develop our technology further to simplify the process of posting pocket listings and buyer needs to our site, we suspect many more brokerages to get in the game as their clients (the buyers and sellers) become more and more savvy to the alternatives available to them.”
-Web 2.0 Remaking Real Estate, Again [SF Gate]
We are not at liberty to answer that question, but we are certain they mentioned “off market” and “pocket listing” in this article.
The multiple listing services (MLSs) list most, but not all, available properties. By contrast, a local, knowledgeable real estate professional is also aware of an inventory of homes that are not currently on the market – “pocket listings,” in industry parlance. Without consulting an agent, the consumer has no way to know about these options.
We are not selling consumables, airline tickets, ball bearings, or books. Real estate requires negotiation — sometimes below list price, sometimes over, and sometimes with off-market homes that are not yet priced.
Hmmm….if you’re a real estate agent, or CEO of a company like Pacific Union, that is very aware of PocketListings.net, you need to think long and hard about the future of information (buyer and seller) exchange in our industry, and consider the alternatives available to you and your agents/colleagues, and clients. Encourage your buyers and sellers to get in the market by giving them options for exchanging wants and needs, and educate them of the alternatives to selling and finding property in the “social” age of the internet.
Just a thought, because the system is a changin’.
In case you don’t click on that, or can’t read it, that’s five buyers looking for property, and five sellers that are not listing their home on MLS…in two days! And these are only the agents that have chosen to email blast the San Francisco Association of Realtors.
So, is there a need for agents to share both their off market listings (pocket listings) and their buyer needs all in one place? Is there a service that allows agents to do exactly that, FOR FREE? Is there a service that puts the Match.com in real estate? The answer to all of those questions is yes. It’s PocketListings.net, and one of these days, maybe before I die, agents will begin to take advantage of the service we have created and get on the path to more happy clients.
To learn more about PocketListings.net, how it works, and how you can create opportunity where none exists, simply visit the site, and check out the tutorial. It’s simple. It’s FREE. It’s already there, and it works. Just use it.